The team uses a systematic yet no nonsense approach to build alignment and engagement with stakeholders and customers. Our approach unlocks business opportunities and generates new ideas from the outside in.


Our experts take great pride in our customer/ user centered information gathering & insighting process that helps us get up close and personal with the real context of consumers’ behaviours and the points of tension in their interactions with brands.


Fueled by inspiration, relevant ideas with the greatest impact across stakeholders are taken forward to the product/ service design stage, where prototyping and testing allow for a simulation of real life experiences before actual production.


Our holistic, 360 degree approach ensures that no part of the process is blindsided, enabling our clients to build sustainable advantage and return on marketing investment.


Neel Banerjee


With over two decades in the marketing and consulting services industry, Neel is a seasoned customer strategy and digital marketing specialist. His expertise is in driving strategic thinking, planning and governance with C-suites to help organisations build compelling and sustainable engagements with their customers.

Neel has a wide breadth of knowledge across industry domains, blended with an appreciation of human centred design of customer experiences across Asia. Driven by a ruthlessly efficient approach to information synthesis, ideation and implementation, Neel is a pragmatic marketer who maintains a singular focus on value creation and business impact.

He is a certified Design Thinking facilitator [National Design Council Singapore] and has completed level one training as an Executive Coach. Neel is passionate about working with entrepreneurs and supporting social enterprises, and is associated with Impact Hub Singapore as a marketing mentor/ coach.

Having lived and worked in Hong Kong/ China for nearly a decade, Neel is now based in Singapore.

Neel is Founder of TheEngage. He is responsible for leading the development and execution of the company’s long term strategy, driving client and peer partnerships and creating long term shareholder value.

Angkea Som


With 16+ years of experience in the agency and consultancy industry, Angkea has developed an expertise in understanding complex digital challenges and successfully building teams to address them head-on. His digital career goes back to 2000 in Seattle as part of aQuantive (AveA, Razorfish, Atlas) which was acquired by Microsoft for $6B in 2007. During that time, Angkea wore many different hats in the startup environment such as campaign management, CRM, data & analytics and sales engineer. As a sales engineer, he contributed a great deal to the development of a campaign management and tracking software known as Atlas (a direct competitor to Google’s Doubleclick at the time).

Angkea relocated to Singapore in the summer of 2012 to gain ‘international experience’ while working with a global agency. His proven successes in the last three assignments have given him the confidence to branch out with Partners in helping to build TheEngage. Angkea’s responsibilities include, but not limited to; business development, strategy and planning, and account management.

In his last role as SSI VP of APAC, he managed and mentored a team of Directors whom spearheaded the overall management of respondent acquisitions and engagement through digital marketing, supply chain management of vendors, and strategic partnerships from sourcing to development. KPI-driven, the team ensured that APAC grew and developed into a mature market aligned with projected growth target of sales and corporate.

Angkea’s current and previous client repertoire consists of many well-known brands such as Nielsen, Adidas, P&G, Apple, Microsoft, Nike, Expedia and Weight Watchers. His priority is that client relations are well-maintained to ensure a smoother transaction process. He consistently manages clients’ satisfaction while exceeding our internal goals.

With an “always-on” approach, it brings him joy to creatively solve problems, analyze and breakdown complex scenarios, listen and lead. This is how Angkea conducts his career; with the mindset of “bring him your most difficult challenges and let’s work together to solve them”.

Jackson Lam - 林纪翰

合伙人-数字营销战略/ 忠诚度解决方案

14 years of divers corporate/ entrepreneurship experience in Greater China with last 9 years at senior roles in corporate strategy/ strategic marketing with automotive sector. Experience consulting automotive manufacturers and distribution companies on digitalization strategy across disruptive technologies and business models, customer engagement design, as well as connected mobility services and big data analytics. Experience as Head of Key Accounts for the most advanced SaaS-based social -CRM technology company serving automotive ecosystem.

5 years of experience building CRM/ loyalty operations for multiple automotive brands based in Beijing. Personally coached more than 1,000 front line staff on system/ process implementations. Managed the largest and most integrated outsourced automotive contact centers in China with 300+ staff.

Previously before automotive, Jackson had 5 years of marketing planning/ insights experience with clients across telecom, technology, financial, hospitality and corporate services.

Jackson graduated from Columbia University with a Master of Science in Operations Research. He is based in the Hong Kong.

Manoj Nair


Spanning multiple regional and local roles in various digital marketing and communications agencies over a period of more than 10 years, Manoj has extensive experience in delivering practical solutions to client digital marketing needs.

An experienced digital marketing specialist, with skills in delivering both on client marketing activity as well as building agency delivery capability. He has a strong belief in using data analytics as an integral part of any marketing activity. Manoj has both participated and led multiple project for various clients in the areas of digital, social, mobile, CRM, data analytics and digital retail.

Some of these projects included being part of  as well as leading the end to end setup of digital newsrooms and command centre teams for clients in both B2B and B2C spaces with a focus on providing monitoring, reporting and insights to drive impactful marketing and communications programs in the digital and social space.

His client experience includes both global brands such as Adidas, Coca-Cola, Starbucks, Nokia, Microsoft, P&G (multiple brands), Unilever (multiple brands), RGE, SwissRe, Monsanto and various Singapore Government ministries / agencies /statutory boards.

Manoj is a partner at TheEngage and is based out of Singapore.

Industry Partners