With 16+ years of experience in the agency and consultancy industry, Angkea has developed an expertise in understanding complex digital challenges and successfully building teams to address them head-on. His digital career goes back to 2000 in Seattle as part of aQuantive (AveA, Razorfish, Atlas) which was acquired by Microsoft for $6B in 2007. During that time, Angkea wore many different hats in the startup environment such as campaign management, CRM, data & analytics and sales engineer. As a sales engineer, he contributed a great deal to the development of a campaign management and tracking software known as Atlas (a direct competitor to Google’s Doubleclick at the time).
Angkea relocated to Singapore in the summer of 2012 to gain ‘international experience’ while working with a global agency. His proven successes in the last three assignments have given him the confidence to branch out with Partners in helping to build TheEngage. Angkea’s responsibilities include, but not limited to; business development, strategy and planning, and account management.
In his last role as SSI VP of APAC, he managed and mentored a team of Directors whom spearheaded the overall management of respondent acquisitions and engagement through digital marketing, supply chain management of vendors, and strategic partnerships from sourcing to development. KPI-driven, the team ensured that APAC grew and developed into a mature market aligned with projected growth target of sales and corporate.
Angkea’s current and previous client repertoire consists of many well-known brands such as Nielsen, Adidas, P&G, Apple, Microsoft, Nike, Expedia and Weight Watchers. His priority is that client relations are well-maintained to ensure a smoother transaction process. He consistently manages clients’ satisfaction while exceeding our internal goals.
With an “always-on” approach, it brings him joy to creatively solve problems, analyze and breakdown complex scenarios, listen and lead. This is how Angkea conducts his career; with the mindset of “bring him your most difficult challenges and let’s work together to solve them”.